Daily Fashion News

Thursday, September 01, 2005

e.l.f. Cosmetics Creates Hurricane Katrina Relief Make-Up Kit Shipped to Hurricane Victims

e.l.f. Cosmetics Creates Hurricane Katrina Relief Make-Up Kit Shipped to Hurricane Victims

NEW YORK, Sept. 1 /PRNewswire/ -- On August 30th, 2005, e.l.f. Cosmetics received an email from one of their customers. She was contacting the company to tell them to put a stop on her order because she had lost everything in Hurricane Katrina. In response, e.l.f. Cosmetics immediately shipped her a package of make-up brushes and cosmetics to her current location.

In an effort to help others affected by this disaster, e.l.f. Cosmetics has created 10,000 special Hurricane Katrina Relief Beauty Kits that include:

* pressed powder

* shimmering facial whip for the eyes, lips and face

* lip moisturizer

* lip gloss

* mascara

* e.l.f. asks the public to help them get in contact with victims of the
hurricane. e.l.f. asks these people to call or email the company and
provide a location for the relief kits to be shipped.

* e.l.f. will be shipping these kits to people directly affected by the
hurricane disaster.

* e.l.f. Cosmetics will be posting a Relief banner on their website and
emailing their current loyal customers incase they have friends or
family that have suffered from the hurricane.

* e.l.f. will be getting in touch with networks that have contact with
hurricane victims, encouraging them to contact e.l.f. and provide a
location for the company to deliver their relief kits.

* e.l.f. will likewise be contacting local hotels and relief
organizations in the affected and safe surrounding areas and will ship
e.l.f. relief kits to the designated locations.

* Local and national press will be asked to direct people to the e.l.f.
website http://www.eyeslipsface.com/ so people can receive beauty
relief kits.

This is not the first time e.l.f. Cosmetics has tried to help during unfortunate times. e.l.f. Cosmetics supports WIN Against Breast Cancer and The Humane Society of The United States by creating signature products that promote and direct proceeds back to the organizations.

e.l.f. Cosmetics would like to do as much as they can to provide relief to this devastating situation. Thousands of people are without any of their belongings. Although make-up is a secondary need, e.l.f. hopes to get people back on track. This is a small token, but it's a start. http://www.eyeslipsface.com/

How to contact e.l.f. Cosmetics:

Email: customerservice@eyeslipsface.com

Call: 800.231.4732 x111

PR Contact: Amanda MacNaughton THINK PR 212.343.3920
amacnaughton@thinkpublicrelations.com

Source: e.l.f. Cosmetics

CONTACT: Amanda MacNaughton of THINK PR for e.l.f. Cosmetics,
+1-212-343-3920, amacnaughton@thinkpublicrelations.com

Web site: http://www.eyeslipsface.com/

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