Consumers Can Find a Great Fit in a Pair of Jeans in 10 Seconds

Consumers Can Find a Great Fit in a Pair of Jeans in 10 Seconds

Levi's(R) Brings 'Fit Experience' to Malls and Permanently Installs in Levi's(R) Stores for Fall Shopping Season

SAN FRANCISCO, Sept. 1 /PRNewswire/ -- With the increased number of denim brands in the market today, the proliferation of choices often makes it confusing and frustrating for consumers to find a great fit in a pair of jeans. This fall, The Levi's(R) brand is bringing a new electronic body measurement system, the Levi's(R) Fit Experience, on a 12-market tour across the U.S. to help consumers easily find a great fit in a pair of jeans in approximately 10 seconds.

When a fully clothed person steps into the cylindrical glass booth, the Levi's(R) Fit Experience will scan the person in approximately 10 seconds and print out recommended sizes and styles of Levi's(R) Jeans cross referenced with his or her measurements. Following, Levi's(R) stylists will personally work with customers to help them determine which of the listed jeans styles best fit their needs.

On the heels of a successful seven-market "test" in spring 2005, Levi's(R) will continue its "Fit Experience" mall tour in select U.S. markets throughout the fall shopping season. Additionally, in keeping with its leadership position, the Levi's(R) brand also will permanently install the body scanners in most of its stores by Nov. 30, 2005. Levi's(R) is the first denim brand to both test the new scanner and to permanently install the Fit Experience in-store.

"With so many styles and brands available, it's easy to understand why consumers struggle to find truly great fitting jeans," said Amy Gemellaro, Levi's(R) brand director, presence & publicity. "We've been perfecting the fit of jeans for more than 130 years and continue to use our expertise and the latest technology like the Levi's(R) Fit Experience to provide the best overall range of jeans in the market today."

Market Tour Schedule

The Levi's(R) Fit Experience tour will hit select malls and Levi's(R) Stores from Sept. through Oct. 2005:

* Woodbridge, N.J.: Sept. 3-5 -- Woodbridge Center
* Houston: Sept. 6-8 -- The Levi's(R) Store, Houston Galleria;
Sept. 10-12 -- Willowbrook Mall
* Baltimore: Sept. 8-10 --- White Marsh Mall
* New York: Sept. 12-14 -- Levi's(R) Store, Lexington Ave.
* Albuquerque, N.M.: Sept. 15-17 -- Coronado Center
* Pineville, N.C.: Sept. 17-19 -- Carolina Place
* Tucson, Ariz.: Sept. 19-21 -- Tucson Mall
* Augusta, Ga.: Sept. 21-23 -- Augusta Mall
* San Diego: Sept. 23-25 -- Chula Vista Center;
Sept. 27-29 - The Levi's(R) Store, Horton Plaza
* Miami: Sept. 26-28 -- Pembroke Lakes Mall
* Northridge, Calif.: Oct. 1-3 -- Northridge Fashion Center
* Costa Mesa, Calif.: Oct. 5-7 -- South Coast Plaza

About Levi's(R)

Invented in 1873 by Levi Strauss, Levi's(R) Jeans are the original, authentic jeans. The Levi's(R) brand offers the widest range of great fitting jeans on the market, with a style and fit for every body and they are the most successful, widely recognized and often imitated products in the history of apparel. Levi's(R) Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 100 countries around the world and continue to do so today through jeanswear innovation. Levi Strauss & Co. has been a leading brand for more than 150 years.

For more information about Levi's(R) brand products and Levi's(R) Stores, visit www.levi.com.

Source: Levi Strauss & Co.

CONTACT: Anita Odle of PainePR, +1-949-809-6776, aodle@painepr.com, for
Levi Strauss & Co.; or Amy Gemellaro of Levi Strauss & Co., +1-415-501-6178,
agemellaro@levi.com

Web site: http://www.levi.com/

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