Recon and Gamut Industries Announce the Re-Launch of Reconstore.com

Recon and Gamut Industries Announce the Re-Launch of Reconstore.com

LAS VEGAS, Aug. 30 /PRNewswire/ -- From the Recon booth at MAGIC's High 5 Campground in Las Vegas, Recon and Gamut Industries today announced the re-launch of Reconstore.com, the online extension of the contemporary lifestyle brand with flagship stores in New York, San Francisco, and Tokyo. As part of the re-launch, Recon and Gamut Industries are also introducing Recon Mobile (www.reconstore.com/mobile), an attached mobile boutique that will offer mobile graphics that match Recon clothing designs and prepaid artist-designed phone content cards.

"Technology has always been part of the inspiration behind the Recon brand, manifesting itself in our use of fabrics, printing techniques, and the basic functionality of our garments," said Recon co-founder Stash. "I am excited to be able to offer these same concepts via our website. Beyond that, by using mobile technology, we are able to communicate the Recon lifestyle aesthetic to a mass audience."

"Our effort has been to give Recon an online and mobile presence worthy of the brand," said Lon Clark, creative director at Gamut Industries, "and to create as much synergy as possible between Recon's physical and virtual world offerings." At launch, people who purchase certain Recon clothing items will be given codes that will allow them to download wallpaper with matching designs to their mobile phones. Also available will be a set of three artist series content cards featuring designs by Stash, Futura, and Mark Veca. In addition to being collectibles in and of themselves, the cards will allow users to download limited edition graphics to their phones.

"We are pleased to have had the opportunity to work with Recon on the re-launch of their website, and equally pleased to have had a chance to demonstrate how mobile can augment a brand," said David Moranville, managing director of Gamut Industries. "We are committed to helping forward-looking companies make their presence felt in the online and mobile environments."

About Recon

Started by graffiti legends Stash and Futura in 1998, Recon is one of today's most influential brands, recognized as being at the forefront of street fashion and known for its use of technical fabrics, utilitarian detailing, and graphic sensibility. The Recon lifestyle aesthetic has a cross-culture appeal to markets including skate, urban, and sports.

To find out more about Recon or the work of Stash and Futura, visit www.reconstore.com.

About Gamut Industries

Gamut Industries, a creative mobile marketing company based in San Francisco, develops and implements mobile and Internet-based advertising, sales, and marketing initiatives. With programs and supporting applications for branding and image building, promotions, sweepstakes, ticketing, and couponing, Gamut helps client organizations take full advantage of the power of the emerging mobile channel.

In the course of delivering its mobile programs, Gamut has created original content, repurposed the assets of others to build branded ringers, animated ringers, wallpaper, and animated screensavers, and developed mobile vending machine, scavenger hunt, LBS, enterprise, and couponing applications.

Gamut's clients and partners have included QUALCOMM, manufacturers such as Samsung and LG, domestic and foreign operators including Sprint, Verizon, KDDI, China Unicom, and Vivo, content kings like Disney, and advertisers like McDonald's and the Portland Trail Blazers.

To find out more about Gamut Industries, please email info@gamut.net or call David Moranville at 415-217-7047.

Source: Gamut Industries

CONTACT: Lon Clark of Gamut Industries, +1-415-217-7049, or
lon@gamut.net

Web site: http://www.reconstore.com/

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