Bossini Joins Hands with Retailers to Foster the Largest Retail Alliance in The Region

Bossini Joins Hands with Retailers to Foster the Largest Retail Alliance in The Region

Over 2,000 Retail Outlets in Hong Kong, The PRC, Singapore and Taiwan Offering

Over HK$10 Million Worth of Prizes

HONG KONG, Aug. 30 /Xinhua-PRNewswire/ -- To support the economy in Hong Kong and further in the Asian region, and to seize the golden opportunities arising from the increased number of visitors to Hong Kong in September and October, Bossini Enterprise Limited ("bossini"), a leading apparel retailer in Asia, has taken the lead to join hands with 16 retailers to foster the largest retail alliance in the region, including Hong Kong, China, Singapore and Taiwan, to launch a campaign called "bossini - surprises around the world" to reward consumers with prizes and benefits through a network of over 2,000 retail outlets.

The inauguration ceremony to mark the commencement of the campaign was well attended. Participating retailers included Circle K Convenience Stores (HK) Limited, 3D-GOLD Jewellery, Sa Sa Cosmetic Company Limited, Okashi Land, RBT International Limited, OSIM (HK) Co., Ltd., Macau Tower Convention & Entertainment Centre, Wing Wah Food Manufactory Limited, G-Sushi, Jumbo Kingdom, Shun Tak - China Travel Ship Management Limited, China Travel Service (HK) Limited, China Airlines Limited, Broadway Circuit, Fotomax (F.E.) Limited, and Broadway Photo Supply Limited.

Ms. Linda Tam, Sales and Marketing Director of bossini, said, "The aim of this cross-regional alliance is to unite retailers around Asia to boost the economies and tourism in Hong Kong and abroad. To make the event more meaningful, bossini will set aside a certain sum of the revenue to be donated to UNICEF for charity purposes. We expect the donation amount to no less than HK$1 million."

The value of all prizes exceeds HK$10 million, and instant-win freebies will be available to all booklet holders. Grand prizes include round trip air-tickets, cruise trip tickets, Rolex waist watch, Panasonic Plasma TV etc. To promote traveling to and from Hong Kong and within the Asian region, some of the grand prizes for consumers outside Hong Kong include free air-tickets to Hong Kong with accommodation. On the other hand, Hong Kong customers will have the opportunity to win air-tickets to other countries in the region. The idea behind the campaign is to boost the regional retail industry and more importantly, to reward consumers for their continued support.

iPR ASIA LTD.
Harriet Lau/Antonia Au/Sharis Siu
Tel: +852-3170-6750/+852-2136-6176/+852-3170-6753
Fax: +852-2136-6068/+852-2136-6951
Email: harrietlau@iprasia.com.hk/antoniaau@iprasia.com.hk/
sharissiu@iprasia.com.hk

www.iprasia.com.hk

Source: Bossini Enterprise Limited

CONTACT: Harriet Lau of iprasia for Bossini Enterprise Limited, +852-
3170-6750, or harrietlau@iprasia.com.hk

Web site: http://www.iprasia.com.hk/

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